Monday, February 13, 2017

Budweiser Super Bowl Commercial

     Every year, different companies and corporations use the Super Bowl as a way to advertise their product to a big group of people. Many people watch the Super Bowl every year, so it's perfect for large companies. Some companies use this huge audience as a way to sell more products or to send a message. One commercial of this year's Super Bowl was one by Budweiser. It summarizes the journey of one of the founders of the Budweiser company, Adolphus Busch, into a 60 second video. It shows a young Adolphus immigrating from Germany to St. Louis. When he gets to America, there are people who tell him to go back to where he came from, just like many say to immigrants nowadays.
     You can obviously tell that this commercial has a message because it is about a hot topic, immigrants. I think that the message Budweiser is trying to send to its audience is that not all immigrants are bad and they actually add to our society. Adolphus Busch was one of the founders of a ver big and popular beer company. He came to the United States as an immigrant and created this company that has lived for many years and till this day is relevant to Americans.
     I think that this commercial sent a good message about immigrants. I liked how they didn't just yell, "Immigrants are good for America" and did it in a more subtle but still impactful way. This shows that if it weren't for immigrants, some of the things that we consider 'American' wouldn't exist. Also if it weren't for immigrants, America wouldn't be as diverse as it is and have all of these different cultures. In my opinion when America was nothing, immigrants from other countries came to start a new life and bettered the United States economy. If it weren't for immigrants, the United States would not be the country it is today.


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